EnglishHome appliances, electronics, IT, communications and multimedia retailer Altex Romania on Friday inaugurated a store inside the Grand Arena Mall in Bucharest. According to company representatives, this is the sixth "electro-complex" developed by Altex Romania this year.
The strategy to develop the network in newly opened commercial galleries with a high growth potential is proving to be viable even during a year of substantial economic adversity in the national economy, according to Cristian Moanta, Marketing and Sourcing Manager of Altex Romania.
The store in the Grand Arena Mall carries over 4,000 electronics, home appliances, IT, telecom and multimedia products on a retail surface of 400 square metres. The new store is the synthetic expression of the company"s strategy on efficiency and emphasizes the company"s long-lasting objective to facilitate access to comfort and technology by marketing the best products and achieving customer satisfaction thorough value-added services.
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