Bebeloo Expands Store Chain In Western Romania

C.P. (Tradus de Andrei Năstase)
Ziarul BURSA #English Section / 17 noiembrie 2009

One year after opening their first store in Timisoara, Bebeloo opened its second store in the city within the newly built extension of the Iulius Mall, which was inaugurated on 12 November.

"Timisoara is a cornerstone of our business plan, as it is one of the cities in the western part of the country with a population over 400,000 inhabitants where we have planned to invest on long-term," said Bebeloo General Manager Cristina Cocean.

The store located in the Iulius Mall - Timisoara is the 11th store in the chain dedicated to children (including the virtual store). The investment matched the guideline budget of 60,000 - 80,000 EUR required for each store. Referring to sales, Cristina Cocean said she anticipated 15,000 - 20,000 EUR per month, enabling the company to fully recover the investment in 3-to-5 years.

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