English
Mineral water producer Biborteni intends to increase its sales volume by 20-30 percent this year, by launching three new products Biborteni Forte, Biborteni Echilibrata, Biborteni Lejera, according to a company press release.
Also, the company has high expectations from the low-cost product Valea Brazilor, which should increase sales by at least 20%, according to Madalin Simion, brand communication manager. Mr Simion added that Biborteni plans to maintain its 5% market share and gain another 1-2 percent per year. The first phase of the launching campaign for the new products will cost the company 1.5 million RON.
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