EnglishMineral water producer Biborteni intends to increase its sales volume by 20-30 percent this year, by launching three new products Biborteni Forte, Biborteni Echilibrata, Biborteni Lejera, according to a company press release.
Also, the company has high expectations from the low-cost product Valea Brazilor, which should increase sales by at least 20%, according to Madalin Simion, brand communication manager. Mr Simion added that Biborteni plans to maintain its 5% market share and gain another 1-2 percent per year. The first phase of the launching campaign for the new products will cost the company 1.5 million RON.
Euro
Dolar SUA
Franc elveţian
Liră sterlină
Gram de aur
