Danone Launches Soy-Based Dessert "Savia"

F.A.
Ziarul BURSA #English Section / 13 februarie 2007

Danone Romania extends its product portfolio by launching Savia, a soy-based dessert containing exotic fruits (pineapple and maracuya). Due to its soy content, Savia has a high biological value, similar to that in animal protein. The product is lactose and cholesterol free.

Danone invests a large part of its resources in product development in order to address different comsumer needs, the aim being to maintain healthy eating habits. By launching the new 100% vegetal product with high calcium content, the company wants to meet consumer needs in the upcoming fasting period.

Danone PDPA România is part of the Danone Group, one of the world leaders in food industry, ranking 1st worldwide in the industry of fresh dairy products and bottled water (as far as production volume is concerned) and 2nd in cereal-based products and biscuits market. The Danone brands are: Actimel, Activia, Nutriday, Delicios, Frutisima, Danonino, Danette, Casa Buna, Cremoso, as well as the traditional Danone milk and sour cream.

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