FOUR MONTHS THROUGH THE YEAR, Farmec Secures 18.27% Market Share

Cosmina Capalău

Romanian cosmetics producer Farmec - Cluj Napoca concluded the first four months of the year as market leader for facial cosmetics with a market share of 30.93% in terms of volume and 18.27% in terms of value. On the facial creams segment, the product ranges Gerovital, Farmec and Aslavital secured 26.69% of the market in terms of volume, making Farmec a leading cosmetic producer countrywide. On the makeup removers market, Farmec secured a market share of 31.99% in terms of volume and 21.27% in terms of value. According to an A.C. Nielsen study, Farmec sales of body care products gained 15% in quantity and 20% in value compared to the corresponding period of last year amid very good sales of hand creams.

The Gerovital brand is market leader on the facial creams segment with 12.75% in terms of quantity, while the Doina makeup remover remains market leader on the makeup remover segment with a market share of 15.48% in terms of quantity. Farmec also remains leader of the hand cream segment with a quantitative market share of 5.40%. Both the glycerine-based hand cream and the ecological range "Farmec" remain in the lead of consumer preferences.

Overall, the Farmec brands are in the top 10 leading brands on the market in their respective product category.

From a financial point of view, Farmec concluded the first four months of the year with 26.5 million RON in turnover, up by 3% year-on-year. "The first four months of the year have demonstrated that the Romanian consumers are reprioritizing their household budget, but without giving up on personal care products," said Mihaela Turdean, CEO of Farmec - Cluj Napoca. "The sales policy we have implemented is designed to capitalize on the current economic context, including through new products, which have turned in good performance and have driven sales for the entire product portfolio. Additionally, the administrative measures we have taken to keep costs under control and to strictly correlate production with sales, have allowed us to maintain affordable prices and preserve our customers" loyalty even during these turbulences," she added.