English
Heineken Romania reported a 16% year-on-year increase in turnover in the first half of 2008, reaching the total of 390 million RON (net, January-June 2008). "Considering that beer producers are dealing with fast cost growth and intensified competition as a consequence of the slow growth of the beer market, our focus on the growth in value became stronger. This fact is already obvious from the profit made in 2007 and confirmed by the good results from the first half of 2008," said Edwin Botterman, CEO of Heineken Romania. As announced in March 2008, Heineken Romania will invest over 50 million Euro mainly in the capacity of the beer factories and fixed assets.
The Acquisition of Beer Mures
The integration of Beer Mures into Heineken Groupis on schedule. The two companies have a joint market share of some 30% (AC Nielsen, June 2008). The merger is underway and may come to an end in the first quarter of 2009.
Trademark Portfolio
The trademark portfolio of Heineken Romania is the most diverse on the local market and covers all segments: Heineken, Zipfer, Gösser, Schlossgold, Silva, Ciuc, Golden Brau, Bucegi, Gambrinus, Harghita, Hategana. After the acquisition of Beer Mures, Neumarkt, one of the most important brands on the market, became part of the Heineken Romania portfolio. Heineken Group managed to achieve a 35% growth in the first half of 2008.
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