New format, same character

To read "BURSA," you no longer need to bother the people sitting next to you: we"ve changed the format - it"s narrower now and you can hold your paper with your hands closer together.

It"s quite an obvious change, after almost two decades of wide format.

The second conspicuous change affects your pocket: the newspaper is more expensive. Why?

I could say it"s because it"s thicker and has more pages. The section dedicated to the capital market has four more pages now (this doesn"t mean just more paper, but an enlarged team of journalists specialized in finance - probably the most numerous team in the financial newspaper community). This is not a false reason. But it is not the main reason either.

I could say that "BURSA" is more expensive now because it has several new columns and a new layout. This is also not false, because we"ve had to subscribe to more news feeds and hire graphical specialists. But, once again, this is not the main reason.

The true reason is that "BURSA" is a luxury newspaper. A luxury newspaper is expensive.

"BURSA" has always been a luxury newspaper, but we never advertised it.

"BURSA" can afford the luxury not to make any compromise. For almost two decades, "BURSA" speaks its mind out, criticizes, satirizes, discloses (dirty business, injustice, corruption, stupidity), no matter the size and brutality of the beast at hand.

"BURSA" never makes any settlement.

That"s expensive.

Quite an expensive luxury!

Look around you! Is there any other newspaper that never made any compromise in one period of history or another, under one editorial director or another?

Maybe just the "Official Journal." Or the sports newspapers. Or the crossword ones. Or the entertainment magazines.

To remain standing up in a country as corrupt as ours is an expensive luxury.

The first condition to remain standing up is to pay your taxes. You cannot stand up and be indebted to the State at the same time.

Unlike the mass-media empires, "BURSA" can afford the unique luxury of being a newspaper of character.

The glamour of a advertising campaign, the fireworks, they can distract for a while and seduce the senses. But in the end, instead of character, you find vice.

There are more subtle readers, who do not read a newspaper like a children"s book. Many of them are businesspeople - the target audience of "BURSA."

Businesspeople do business. Business faces reality and they need accurate information.

The character of "BURSA" guarantees the accuracy of the information in its pages. The character of "BURSA" is obvious every day. This, we are not going to "restructure."

This is what the readers of "BURSA" value. The fact that "BURSA" has been growing for almost two decades under harsh conditions is due to our readers.

We thank them for standing up with us!