THE COUNTRY"S SECOND MOST POWERFUL MAN Geoană rewards contempt for Romania

Very nice!

The Parliament finally got off its behind and celebrated a Romanian advertising success, that"s real swell ...

Anyway, McCann Erickson received an award in Cannes, in recognition of its courage for risking going to jail over the advertising campaign for the "ROM" chocolate bar, which was contemptuous to the Romanian flag.

Of course, the members of the Jury in Cannes are not aware of the situation back here, where many people despise their own country, and after they succeed in emigrating abroad, they hide their country of origin in shame, meaning that the game of "despise the Flag" is commonplace enough to no longer be perceived by the authorities as a violation of the Criminal Code (which in fact it is), and it therefore is no longer a matter of "courage", but of abjection.

Under these circumstances, the award that Mircea Geoană granted the agency creates a confusing situation, where the president of the Romanian Senate rewards McCann Ericsson for the "international honor" which reflects upon Romania, through the awards earned in Cannes, obtained by disparaging Romania.

Outstanding!

However let"s go over to the "Dâmboviţa method"!

Is there any connection between Mircea Geoană and McCann?

No, none.

But "my love, Mihaela" (as he called his wife when he thought he had actually won the presidential elections) has a public contractual relationship with McCann Erickson, which promotes her breast cancer awareness actions, initiated by the "Renaşterea" foundation, which she leads, which is a branch of the American foundation set up by Sarah Lauder, the wife of Ronald Lauder, the majority owner of South-Eastern European network Central Media Europe, which includes Pro TV. The latter was led for many years by Adrian Sârbu, who backed Mircea Geoană (in his time) all the way to the top of the Social Democrat Party (PSD). Mircea Geoană was the groomsman of Adrian Sârbu, in a marriage, which has fallen apart since then. (Did you get all that?! If you did, then congratulations!)

Let"s keep up with more typical Romanian stuff...

The head of the jury of the "Effie" awards, which granted the "ROM" campaign with the silver award for "efficiency", was Sorin Blaga, who also played the role of president of the Organizing Committee of "Effie 2011".

It so happens that Sorin Blaga is also the "marketing director" at "Adevărul Holding", which, owning the "Adevărul" newspaper, was, on May 10th, at the center of the scandal sparked by his complaint that the McCann agency had threatened him over articles which were criticizing "Coca-Cola" (which, weren"t in fact written by him, and actually appeared on a separate blog on the website of the newspaper).

At the time, "Adevărul" published an article called "A slave driver on the advertising market", containing the picture of Bogdan Enoiu, the managing director of McCannErickson Romania, in which the protest had actually been watered down to some kind of whining yelp by which they were apologizing instead for publishing the articles.

Well, at any rate, Blaga has awarded them the "silver medal for efficiency".

And another one from the shores of the Dâmboviţa river:

We find from Lorand Balint, of Leo Burnett, that there are two sources, (Nielsen and MEMRB, according to him) which show that sales of the "ROM" chocolate bar collapsed after the campaign designed by McCannErickson Romania (which avoided providing us with sales figures, claiming they were "confidential data", but we can see that they were accessible to others, and they confirm our suspicion).

Balint says that the market share of "ROM" "fell dramatically, by about 40%. Something like, going from a constant share of 13-14% in the months before the campaign, to 7-8% at the end of the campaign. And < ROM > currently has a market share of about 8%".

And even as the sales of the "ROM" chocolate bar collapsed, the campaign which caused this to happen was rewarded for its efficiency.

Geoană, whom everybody and their mother calls "the dummy", is the only one to even come close to achieving something similar.

But apparently, he is not being called a dummy for nothing ...

And, if we extrapolate from Dâmboviţa to "Boulevard de la Croisette" and have it flow into the Mediterranean, then we can explain the secret behind the awards in Cannes: the "ROM" campaign confirms how the French feel about us.

They despise us.