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June 2007) with a 50% year-on-year increase in sales amid strong performance of all the brands in the company"s portfolio, as well as due to significant investments in expanding production and bottling capacity to 4.5 million hectoliters. The hot, dry weather also helped.
"Timisoreana"s performance continued to be spectacular, as sales doubled in the referenced period and the brand consolidated its position as the best selling Romanian beer. Ursus also consolidated on the premium segment, with an increment of over 20%, whereas Ciucas surged over 30%, said Dieter Schulze, CEO of Ursus Breweries.
Last year, Timisoreana marked the fastest growth pace on the Romanian beer market, with a 59% increment in volume, following the successful introduction of the PET bottle in July 2006. Ursus Breweries is the second largest brewery in Romania with a 24% market share.
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