Bella Consolidates As A Brand In Romania

Cornelia Angelescu
Ziarul BURSA #English Section / 6 ianuarie 2009

Lucian Bala, Deputy General Manager of Bella Romania.

Lucian Bala, Deputy General Manager of Bella Romania.

Bella Romania, a member of the Polish group TZMO Capital, was established in 1997 and has evolved constantly, to an estimated Y2008 turnover of 20 million EUR, up by 25% from 2007. "The sales growth achieved by Bella Romania is due to the fact that we always focus on developing the product portfolio and anticipating the customers" requirements. The promotional campaigns that we organized throughout the year were well received by consumers and encouraged us to be increasingly creative. For 2009, we estimate a 20% increase in sales," Bella Romania management said.

This year, Bella Romania will focus on developing the product portfolio, as well as on the range of medical products Matopat, which includes bandages, hospital clothes and sterile packaging which many medical institutions have already come to appreciate. TZMO is an active player on the medical products market and also plays a role in the creation of medical care standards. The Matopat Hospital, which TZMO SA established in Poland in 2001, has been an important medical research institution, too.

TZMO is a European leader in the production and distribution of medical devices and hygiene products for medical use. The group is also known for a wide range of feminine and child hygiene products, as well as for house cleaning products. The group currently employs over 7,300 people in 20 production companies, 24 distribution companies and 5 service companies in Europe and Asia.

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