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Ogilvy Group launches OgilvyAction, a new agency that provides brand activation services. Following the decision of Ogilvy global network, 141 will continue to exist as an independent unit only in certain regions, especially in Asia. The aim of Ogilvy Action is to become the global authority in transforming consumer behavior along the path to purchase and supporting clients in winning in what OgilvyAction calls "The Last Mile."
Rick Roth, CEO of OgilvyAction stated: "In today"s cluttered and competitive world, marketers need to find new ways to connect their brands to the real lives of their consumers and the needs of their trade customers. With studies showing that nearly 70 percent of purchase decisions are made near or in the store, OgilvyAction plans to reach consumers at key moments of truth, ultimately to influence their actions at the point of purchase."
With over 1,000 employees across 36 countries, OgilvyAction will provide services in promotional, shopper & trade marketing, sports & entertainment marketing and retail design and it will consolidate its position in Romania among market leaders in this field.
In Romania, Ogilvy Action will be lead by Cristofor Iosub, Managing Director, who has managed 141 so far. Teams of the presenr 141 agency will remain unchanged, but under the Ogilvy Action brand. The company"s client portofolio has also remained unchanged.
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