Shachar Shaine, the man steering United Romanian Brewers Bereprod, has become the president of the "Brewers of Romania" Association.
The "Brewers of Romania" Association covers 80% of the Romanian beer industry and since the 1st of January 2008 has joined the large European family of the "Brewers of Europe", getting actively involved in large-scale projects. The members of the "Brewers of Romania" Association are Heineken Romania, InBev Romania, United Romanian Brewers Bereprod and Ursus Breweries.
Since it was founded, in December 2004, the main mission of the "Brewers of Romania" Association is developing a strong and responsible industry. Having a strong sense of social responsibility, the members of the "Brewers of Romania" Association develop social projects at a national scale. A good example in this sense is the well-known program "Alcohol does not make you big", directed to high-school students, with the support of the Ministry of Education and Research and of the General Inspectorate of the Romanian Police.