IN 2012, Household appliances distributor "Marelvi" wants a turnover of 40 million Euros

For 2012, household appliance distribution company "Marelvi" has set a goal of 40 million Euros in turnover for itself, up 10% compared to 2011, when the distributor's sales reached approximately 38 million Euros, said Daniela Bîzgan, deputy CEO of the company.

She said: "Having solid partnerships in the areas of retail and makers for built-in appliances, this year we want to see a turnover increase of 10%, compared to last year, to 40 million Euros. The customers' need for improving their personal comfort has exceeded their wariness of investing in outfitting their homes with appliances, which began in 2009. We are betting on an increase in the demand for high-tech products and of built-in household appliances".

The company, which is 100% Romanian-owned, currently has four warehouses in Romania and distributes more than 30 brands.

In the first semester of this year, "Marelvi" had a turnover similar to that of the first semester of last year, of approximately 14 million Euros. "On this market, the significant sales volume is seen in the second half of the year, which accounts for 60% of the total sales in one year", said Daniela Bîzgan. "This year, the company is betting on an increase in demand for premium products, as well as on those for the area of built-in household appliances", the representative of "Marelvi" said.

The company's development strategy in the coming period relies on the development of strategic partnerships established with Liebherr, De Dietrich and Fagor (brands which are present on the domestic market through Marelvi), as well as by developing the portfolio of products under its own brand Serreno.

• Exclusive partnerships - an engine for growth

About 43% of the turnover of Marelvi is represented by sales of refrigeration devices. On this segment, since 2008 Marelvi has been representing household appliance maker Liebherr on the Romanian market. The Liebherr premium brand currently accounts for 5% of the sales of Marelvi, which wants to double those numbers over the next three years. Marelvi is an exclusive distributor of Liebherr in Romania.

"By the end of this year, we are looking to sell 4,000 < Liebherr > products in Romania, and over the next three years we are looking to double sales for this brand", Daniela Bîzgan also said.

The complete line of "Liebherr" household appliances includes small-size refrigerators, combines and refrigerators, ice chests, food refrigerators and chest bottle coolers, wine coolers and wine cabinets with temperature control devices, as well as refrigerators and freezers for commercial use.

"Marelvi" currently serves 600 stores of the independent market and has partnerships with "Flanco", "Dedeman", "Cora" and "Auchan", "eMAG" as well as with furniture makers specializing on built-in products: "Romvitrine", "Rovere", "Mobili", "Kuxa", "Hofinterios", "Inoa". Romanian household appliance distributor has 100 employees and a fleet of nearly 20 trucks.

Marelvi, founded in 1995 with fully Romanian capital, currently has four logistics centers strategically located in Rădăuţi, Bucureşti, Deva and Cluj, which have a total surface of 11,000 sqm.